About Dragonello

Organic kidswear and wooden toys -welcome to Dragonello's creative world

Our products will satisfy a demanding customer who wants more than fast fashion and plastic toys and is happy to pay a premium for quality and design.


We are a design company and a concept store  with passion for children, creativity, quality, beauty of the product, hand drawn lines, and ideas with a story to tell. We are dedicated to the concept of slow fashion.

Our desire is to make shopping for kids' clothing exciting, gratifying and joyful to parents. While the playful and humorous aesthetics of our super hero Dragonello, a baby fairie dragon, may speak directly to the kids, the quality and craftsmanship of the products will enchant the parents. A Dragonello garment is not only fun to wear or just look at but has a story to tell. Your imagination is the limit.


Dragonello sells the softest fabrics like cotton jersey with a velvety finish and brushed cottons which are extremely soft and comfortable to wear.


Our toys encourage imagination, fun, play and development .We want your kids to be brave, independent, creative thinkers and strong individuals.

Our Mission

To create diversified, innovative, creative, original store where all will feel happy, welcome, respected and valued.

Our vision

To contribute to creating healthier, happier kids for a healthier, happier planet.

New products

» No new products at this moment.

Contact us

Our support hotline is available Mo-Fr 9.00-17.00!

Phone: +420 604 419 064

Write to us